The news source for consumer packaged goods founders, retailers and operators. Launches, raises, retail wins and founder stories.https://cpglatest-preview.pages.deven-ushttps://cpglatest-preview.pages.dev/articles/samsonite-acquires-beishttps://cpglatest-preview.pages.dev/articles/samsonite-acquires-beisThe luggage giant's deal values the eight-year-old travel brand at roughly $210 million, with Mitchell staying on to lead creative and design.Fri, 14 Aug 2026 00:00:00 GMTbusinesshttps://cpglatest-preview.pages.dev/articles/mid-day-squares-costco-canadahttps://cpglatest-preview.pages.dev/articles/mid-day-squares-costco-canadaLaunched in January as the brand's first product beyond chocolate, the refrigerated no-bread PB&J became a breakout. Now it's rolling into Costco Canada.Fri, 14 Aug 2026 00:00:00 GMTretailhttps://cpglatest-preview.pages.dev/articles/ferrero-acquires-purely-elizabethhttps://cpglatest-preview.pages.dev/articles/ferrero-acquires-purely-elizabethThe confectionery giant adds one of the fastest-growing better-for-you breakfast brands to a U.S. portfolio that already includes WK Kellogg and Power Crunch.Fri, 14 Aug 2026 00:00:00 GMTbusinesshttps://cpglatest-preview.pages.dev/articles/egglife-chocolate-wraps-targethttps://cpglatest-preview.pages.dev/articles/egglife-chocolate-wraps-targetThe egg white wrap brand extends its sweet lineup with a chocolate variety: 11g of protein, zero sugar and 60 calories per serving, exclusive to Target.Thu, 13 Aug 2026 00:00:00 GMTretailhttps://cpglatest-preview.pages.dev/articles/unwell-500m-valuationhttps://cpglatest-preview.pages.dev/articles/unwell-500m-valuationThe media company Cooper founded with Matt Kaplan in 2023 takes its first outside investment, from Patrick Whitesell's WTSL, with the founders keeping majority ownership.Thu, 13 Aug 2026 00:00:00 GMTbusinesshttps://cpglatest-preview.pages.dev/articles/washwise-raises-1-2mhttps://cpglatest-preview.pages.dev/articles/washwise-raises-1-2mFounded by former J.P. Morgan and Citadel trader Maria Cabral Menezes, the brand closes a pre-seed round behind Reset Spray, a product built to refresh clothes between washes.Thu, 13 Aug 2026 00:00:00 GMTfundinghttps://cpglatest-preview.pages.dev/articles/alix-earle-invests-cymbiotikahttps://cpglatest-preview.pages.dev/articles/alix-earle-invests-cymbiotikaThe creator adds the liposomal supplement company, at a reported $150M in annual sales, to a portfolio that already includes Poppi and GORGIE.Wed, 12 Aug 2026 00:00:00 GMTfundinghttps://cpglatest-preview.pages.dev/articles/primal-queen-target-launchhttps://cpglatest-preview.pages.dev/articles/primal-queen-target-launchThe female-focused ancestral supplement brand says it crossed $300 million in lifetime net revenue in under 30 months, and that its Target launch is outperforming expectations.Wed, 12 Aug 2026 00:00:00 GMTretailhttps://cpglatest-preview.pages.dev/articles/wizard-wellness-nasal-carehttps://cpglatest-preview.pages.dev/articles/wizard-wellness-nasal-careFounded by beauty product developer Lorne Lucree, the drug-free nasal care brand is landing in about 3,100 Walmart and CVS doors with sprays, rinses and its Nasalbiome platform.Tue, 11 Aug 2026 00:00:00 GMTfoundershttps://cpglatest-preview.pages.dev/articles/ritas-shirley-temple-italian-icehttps://cpglatest-preview.pages.dev/articles/ritas-shirley-temple-italian-iceThe Italian Ice chain, with more than 600 shops, rides the Shirley Temple flavor wave with a citrus-cherry limited-time offer topped with Shirley Sparkle.Wed, 15 Jul 2026 00:00:00 GMTlauncheshttps://cpglatest-preview.pages.dev/articles/yasso-founders-snack-buddieshttps://cpglatest-preview.pages.dev/articles/yasso-founders-snack-buddiesAfter selling Yasso to Unilever in 2023, co-founders Amanda Klane and Drew Harrington are back with Snack Buddies, a protein mini muffin brand for kids and adults.Mon, 13 Jul 2026 00:00:00 GMTfoundershttps://cpglatest-preview.pages.dev/articles/devious-protein-seasoning-targethttps://cpglatest-preview.pages.dev/articles/devious-protein-seasoning-targetFounded by mother-daughter duo Abbey and Louise Cox, Devious has landed its pumpkin-seed protein seasoning in more than 600 Target stores nationwide.Thu, 02 Jul 2026 00:00:00 GMTlaunches