Retail
Mid-Day Squares takes its No Bread PB&J to Costco Canada
Launched in January as the brand's first product beyond chocolate, the refrigerated no-bread PB&J became a breakout. Now it's rolling into Costco Canada.
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Business
Ferrero is acquiring Purely Elizabeth
The confectionery giant adds one of the fastest-growing better-for-you breakfast brands to a U.S. portfolio that already includes WK Kellogg and Power Crunch.
Business
Samsonite is buying 85% of Shay Mitchell's BEIS for $178.5 million
The luggage giant's deal values the eight-year-old travel brand at roughly $210 million, with Mitchell staying on to lead creative and design.
Retail
Egglife launches chocolate wraps exclusively at Target
The egg white wrap brand extends its sweet lineup with a chocolate variety: 11g of protein, zero sugar and 60 calories per serving, exclusive to Target.
Business
Alex Cooper's Unwell just hit a $500M valuation
The media company Cooper founded with Matt Kaplan in 2023 takes its first outside investment, from Patrick Whitesell's WTSL, with the founders keeping majority ownership.
Funding
WashWise raises $1.2M to reinvent laundry
Founded by former J.P. Morgan and Citadel trader Maria Cabral Menezes, the brand closes a pre-seed round behind Reset Spray, a product built to refresh clothes between washes.
Funding
Alix Earle invests in Cymbiotika
The creator adds the liposomal supplement company, at a reported $150M in annual sales, to a portfolio that already includes Poppi and GORGIE.
Retail
Primal Queen lands at Target, claiming $300M lifetime revenue
The female-focused ancestral supplement brand says it crossed $300 million in lifetime net revenue in under 30 months, and that its Target launch is outperforming expectations.
Founders
Wizard Wellness is betting your nose is the next wellness routine
Founded by beauty product developer Lorne Lucree, the drug-free nasal care brand is landing in about 3,100 Walmart and CVS doors with sprays, rinses and its Nasalbiome platform.
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