The brands
making moves.

Founded by mother-daughter duo Abbey and Louise Cox, Devious has landed its pumpkin-seed protein seasoning in more than 600 Target stores nationwide.

The confectionery giant adds one of the fastest-growing better-for-you breakfast brands to a U.S. portfolio that already includes WK Kellogg and Power Crunch.

Launched in January as the brand's first product beyond chocolate, the refrigerated no-bread PB&J became a breakout. Now it's rolling into Costco Canada.

The egg white wrap brand extends its sweet lineup with a chocolate variety: 11g of protein, zero sugar and 60 calories per serving, exclusive to Target.

After selling Yasso to Unilever in 2023, co-founders Amanda Klane and Drew Harrington are back with Snack Buddies, a protein mini muffin brand for kids and adults.

Founded by mother-daughter duo Abbey and Louise Cox, Devious has landed its pumpkin-seed protein seasoning in more than 600 Target stores nationwide.

The confectionery giant adds one of the fastest-growing better-for-you breakfast brands to a U.S. portfolio that already includes WK Kellogg and Power Crunch.

Founded by beauty product developer Lorne Lucree, the drug-free nasal care brand is landing in about 3,100 Walmart and CVS doors with sprays, rinses and its Nasalbiome platform.

The creator adds the liposomal supplement company, at a reported $150M in annual sales, to a portfolio that already includes Poppi and GORGIE.

The female-focused ancestral supplement brand says it crossed $300 million in lifetime net revenue in under 30 months, and that its Target launch is outperforming expectations.

Founded by beauty product developer Lorne Lucree, the drug-free nasal care brand is landing in about 3,100 Walmart and CVS doors with sprays, rinses and its Nasalbiome platform.

The creator adds the liposomal supplement company, at a reported $150M in annual sales, to a portfolio that already includes Poppi and GORGIE.