Stories

The deals, launches and retail wins behind the brands.

A bowl of Purely Elizabeth granola with yogurt next to a package of chocolate chip cookie granola

Ferrero is acquiring Purely Elizabeth

The confectionery giant adds one of the fastest-growing better-for-you breakfast brands to a U.S. portfolio that already includes WK Kellogg and Power Crunch.

August 14, 2026

A Mid-Day Squares No Bread PB&J grape snack bar in its purple wrapper

Retail

Mid-Day Squares takes its No Bread PB&J to Costco Canada

Launched in January as the brand's first product beyond chocolate, the refrigerated no-bread PB&J became a breakout. Now it's rolling into Costco Canada.

August 14, 2026

Business

Samsonite is buying 85% of Shay Mitchell's BEIS for $178.5 million

The luggage giant's deal values the eight-year-old travel brand at roughly $210 million, with Mitchell staying on to lead creative and design.

August 14, 2026

Egglife chocolate egg white wraps package beside a wrap filled with strawberries and banana

Retail

Egglife launches chocolate wraps exclusively at Target

The egg white wrap brand extends its sweet lineup with a chocolate variety: 11g of protein, zero sugar and 60 calories per serving, exclusive to Target.

August 13, 2026

Business

Alex Cooper's Unwell just hit a $500M valuation

The media company Cooper founded with Matt Kaplan in 2023 takes its first outside investment, from Patrick Whitesell's WTSL, with the founders keeping majority ownership.

August 13, 2026

Funding

WashWise raises $1.2M to reinvent laundry

Founded by former J.P. Morgan and Citadel trader Maria Cabral Menezes, the brand closes a pre-seed round behind Reset Spray, a product built to refresh clothes between washes.

August 13, 2026

The Cymbiotika Wellness Sample Pack box with liposomal supplement pouches

Funding

Alix Earle invests in Cymbiotika

The creator adds the liposomal supplement company, at a reported $150M in annual sales, to a portfolio that already includes Poppi and GORGIE.

August 12, 2026

A hand holding a pouch of Primal Queen beef organ supplement

Retail

Primal Queen lands at Target, claiming $300M lifetime revenue

The female-focused ancestral supplement brand says it crossed $300 million in lifetime net revenue in under 30 months, and that its Target launch is outperforming expectations.

August 12, 2026

Founders

Wizard Wellness is betting your nose is the next wellness routine

Founded by beauty product developer Lorne Lucree, the drug-free nasal care brand is landing in about 3,100 Walmart and CVS doors with sprays, rinses and its Nasalbiome platform.

August 11, 2026

Launches

Rita's is launching a Shirley Temple Italian Ice

The Italian Ice chain, with more than 600 shops, rides the Shirley Temple flavor wave with a citrus-cherry limited-time offer topped with Shirley Sparkle.

July 15, 2026

A box of Snack Buddies chocolate chip mini muffins with muffins stacked beside it

Founders

Yasso's co-founders return with Snack Buddies

After selling Yasso to Unilever in 2023, co-founders Amanda Klane and Drew Harrington are back with Snack Buddies, a protein mini muffin brand for kids and adults.

July 13, 2026